WORK IN PROGRESS (INDEFINITELY)

Design and direction portfolio

AI Strategy Guide

A six-page white paper designed as a digital download, offering readers expert insights and best practices for integrating AI into their organizations. I directed and produced the design and layout, ensuring alignment with company brand elements. My goal was to create a visually engaging, modern, and informative piece that conveys credibility and expertise.

Tools used:

  • InDesign

  • Illustrator

  • Photoshop

Product Tear Sheets

As part of a major refresh of our product collateral, I designed a bold, eye-catching look for the new product tear sheets. Each document features a unique hero image, which I directed and developed using brand assets to maintain visual consistency. The header artwork was then extended into digital marketing and landing pages, ensuring a cohesive brand presence.

Tools used:

  • InDesign

  • Illustrator

  • Photoshop

Animated Explainers

These are examples of animated explainer videos that I helped produce. My role involved developing the visuals based on a pre-written script, using brand guidelines to create animations that effectively supported viewer engagement and content retention.

Tools used:

  • AfterEffects

  • Illustrator

  • Canva (occasionally)

Event Booth

This conference booth, designed for an event in Las Vegas, spans an impressive 40 x 70 feet and features two 200-inch towers connected by an overhead bridge. The layout includes an enclosed room, an information desk, and a covered amphitheater space for presentations. Additionally, four free-standing kiosks provide interactive opportunities for visitors. I developed the design to ensure a cohesive and engaging experience that aligned with the brand's presence at the event.

Tools used:

  • Illustrator

  • Photoshop

  • Blender 3D

Social Media Graphics

I have designed many graphics for Arcadia’s social posts, promoting thought leadership, speaker sessions, and new products. My goal has been to create visually compelling designs that catch the eye of scrollers and encourage engagement. Over time, I have developed over 300 unique social graphics, each thoughtfully composed to align with brand elements and effectively support the promotional message.

Tools used:

  • Illustrator

  • Photoshop